Think about your shopping habits. Often, the higher the price (or the more important it is to your health), the more you’ll try to make sure your choice is the only right decision. In order to be confident in your purchase, you look for solid proof of the quality of the product.
No matter what you buy — whether it’s food, books, kitchenware, vacation rentals, or even dog toys — you’ll always be checking reviews online.
All right, now let’s change the Angle. This time, you’re not a buyer, but a seller – or, better yet, a promoter of a particular product. A critic, to be exact. Here’s a simple fact that any marketer (or blogger or website owner) should keep in mind:
No matter what you’re trying to sell, one of the easiest ways to make money on your blog is to write good product reviews. The question is: How do you write a product review that actually adds value to people?
But first: What is a product review?
A product review is a review of a product that shares the reviewer’s opinion on its features, performance, quality, and overall value. The purpose of product reviews is to provide potential buyers with detailed and honest product evaluations to help them make informed decisions before making a purchase.
A product review can include a product’s specifications, advantages and disadvantages, and how it compares to other similar products on the market. It can also include personal experiences or stories about how the product was used, as well as any questions or concerns the reviewer had while using the product.
Product reviews can be found on a variety of platforms, such as e-commerce sites, social media, blogs, and review sites.They are usually written by consumers who have purchased and used the product and professional reviewers who specialize in testing and evaluating the product.
In addition, reviews often prompt readers to discuss, rate, or comment on products they may have purchased or are considering purchasing.
The role of product reviews
Customers rely heavily on reviews, which are often real articles written by real users. Therefore, comments are a kind of social proof that helps build trust and loyalty.
The more product reviews an item receives, the more transparent it appears, which increases its credibility. People trust social proof — especially when the author of the review is not affiliated with the brand and is not anonymous (that is, can be addressed by a first name and their social profile is searchable).
So if the quality of a product or service is confirmed by multiple unrelated sources, the positive vibes will resonate across the Web. This increases the odds that potential buyers will choose a particular product.
A strong product review should clearly indicate who the product is designed for. Another reason people read product reviews is even simpler. Users want to make sure the product is the best in class. Take marketing tools — people want to make sure they are straightforward, user-friendly, and often easy to navigate.
In addition, people are curious about other solutions. To be honest, though, they just want to make sure that the product they want to buy is the undisputed king of its kind. In addition, other users’ experiences are not meaningless. Readers want to be exposed to as many opinions as possible before they actually buy.
So, in short, a product review is a blog post or video that helps your target audience make a purchase decision. It describes product features, pricing plans, product capabilities, and your personal recommendations. It should answer questions that highly motivated buyers might have.
What are the benefits of writing product reviews?
First, people trust product reviews — 88 percent of consumers trust online reviews as much as personal recommendations. That’s right — positive product reviews can lead to a big increase in sales.
Here’s what you get from writing a review:
Money – You can earn some extra money by reviewing products.
Authority — You establish authority as a reviewer, and if your opinion is correct, people will believe it.
Freedom – As an independent reviewer and marketer, only you decide what products you want to review, recommend, and write about.
Traffic – Your content can help you get organic traffic and you can rank your website based on strategically selected keywords.
There are many other benefits (and drawbacks) to being an independent product reviewer. Well, now, with all these reasons in mind, it’s time to figure out what you can do to make a real product review.
